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Advertising Standards Canada's new campaign was developed by Cossette in Toronto and goals to sort out the thorny, self-policing question of reality in advertising.
ASC president and chief govt Linda Nagel. Did it work for the Ad Missions staff? June Cotte is marketing professor at the Richard Ivey School of Business. We apologize, however this video has failed to load. That is attention-grabbing, and timely. Canadians are very skeptical of promoting claims in advertising, partly as a result of society has taught customers to be skeptical.
Indeed, Concerned Children's Advertisers is at the moment re-operating a 1999 spot, "The House Hippo," to get kids to question the truth of whatever they see in advertising, no matter how actual it looks. Numerous anecdotal stories and surveys have found that a majority of North Americans shoppers do not believe marketed claims: They think entrepreneurs are mendacity to them.

In juxtaposition to all of the strikes to coach customers with media and ad literacy, we've got this ad campaign making an attempt to persuade customers that there is indeed reality in advertising. It's a very catchy spot, but I am not sure it may effectively fight the zeitgeist considering that entrepreneurs are out to lie to us and misinform us of their ads.
The message is alleged to be that ASC makes certain adverts inform the reality, however I wouldn't be surprised if the take-away for consumers is definitely that advertising is full of lies, so that they shouldn't consider the "dressed-up" nature of ads. Ads for the advert trade can sometimes be too critical and a bit on the dry facet.
I'm pleased to say that Advertising Standards Canada did not take itself too significantly in its newest effort to drive home the message that "Truth in Advertising Matters." Public service announcements (PSA's) are often a possibility for an company to flex some creativity, and Cossette has carried out that with a playful marketing campaign that still works laborious to pay off the strategy.
The executions really feel a bit familiar, but perhaps that is as a result of poking fun at our industry is part of the humour. The Tv spot is done in a deadpan type, shot merely, and let's face it, guys dancing badly in tights are always humorous. The print isn't as humorous or participating, but created artfully and with the identical over-the-high flair.

Personally, I like the tv spot better than the print, however both are well finished. Thanks for disguising advertisements that are supposed to maintain us in line as leisure. Simon Creet is chief artistic officer at the Hive. Truth in advertising matters. This is the road that punctuates this enjoyable spot for ASC.

But truth is a relative thing, particularly in advertising. Take this spot for example. That man and her daughter? Actors. More than likely not even related, besides perhaps by agent. The woman's room? Some type of studio or office dressed over to look the half.
Either that, or that is the one teenager in the country with four mild switches and an industrial Internet socket in her room. This is clearly very minor stuff when compared to the form of gross exaggerations or blatant untruths this spot is warning us to be on guard for, but the point remains -- reality in advertising comes in every shade of gray possible.
Just look at a selection of ads from magazines on newsstands proper now: A beauty ad promises "a flawless end," an automotive ad tempts us with "the buying expertise we need" and a financial advert claims "you may have all of it." So, sure people, watch out for those misleading dance troupes but while you're at it, watch out for every single piece of advertising you encounter.
I've met the oldsters that do this for a living and i've acquired to say, they're smart, they're determined and so they want to make you purchase stuff. And that is the truth.

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